(This is disturbing for some reason….I’m not sure why exactly…cd)
iRobot – Robots for the Real World : Home Page
iRobot Kicks Off ”I Love Robots” Ad Campaign
BURLINGTON, Mass.–(BUSINESS WIRE)–Oct. 3, 2005–iRobot Corp. launches its “I Love Robots” advertisement campaign today, featuring real people talking about their love for robots. The ads showcase iRobot’s consumer robots — the iRobot Roomba(R) Vacuuming Robot and the recently announced iRobot Scooba(TM) Floor Washing Robot. The ad campaign was developed by Gardner Nelson & Partners of New York and includes print, television and outdoor ads, as well as direct marketing.
“We really wanted an ad campaign that conveyed the excitement and enthusiasm our customers feel for their robots,” said Greg White, executive vice president and general manager, iRobot Consumer Robots. “The ‘I Love Robots’ campaign showcases that passion first hand, with people speaking sincerely and unscripted about the robots.”
For the Roomba commercial, real owners were selected from thousands of iRobot customers who responded to a company survey. The nine Roomba owners featured in the ads speak candidly about how the vacuuming robot has helped them. The Roomba commercial began airing today on national cable in 30 and 60 second spots. Roomba cleans hardwood floors and carpets at the touch of a button, and more than 1.2 million Roomba Vacuuming Robots have been sold since its introduction three years ago.
In the ad for the Scooba Floor Washing Robot, people were recruited off the street to talk about how much they hate to mop. The individuals were then introduced to Scooba and shown a demonstration of the robot at work. The commercials capture people’s unscripted reactions to Scooba, which is the first floor washing robot for the home. The Scooba commercial will air on national cable on Nov. 3 in 60 second spots. Scooba, due out later this year in limited quantities from www.irobot.com, simultaneously preps, washes, scrubs and dries hard floors in a single pass, leaving clean floors behind it.
