It DOES matter!
BUENOS AIRES, Argentina, Dec 1 (Reuters) – Sightseers in Buenos Aires got a shock on Thursday when the city’s most famous landmark, the obelisk, was covered with a giant pink condom on World AIDS Day.
City officials used cranes to unfurl shiny pink cloth over the monolith in a campaign promoting condom use to prevent infection with the HIV virus that causes AIDS.
“It seemed like we could have the biggest impact by putting a condom on the most important symbol of the city,” said Sandra Castillo, an organizer of the campaign.
The obelisk, which is identical to the Washington Monument but smaller at 220 feet (67 metres) tall, is a popular tourist site.
Its colorful tip could be spotted from office buildings several blocks away.