Matsumoto Shave Ice – Matsumoto General Store on Oahu’s North Shore

If you ask any child in Hawai’i what they want for dessert or a treat – chances are you are going to hear most of them say the same thing- shave ice.

That’s shave ice, not shaved ice because Hawaiian language doesn’t have a ‘D’ in it and our local language ‘pidgin’ officially known as Hawaiian Creole – also tends to leave the ‘d’s off words. It just flows better to say “Like get shave ice?” Instead of the mainland haole version of “Would you like to have some shaved ice?” Right?

The number one shave ice place in Hawaii is up in the little surf town of Hale’iwa. Matsumoto General Store. Back in the 1950s, Hale’iwa was more about sugar cane production than surfing and while there was a hotel (the upscale Hale’iwa Hotel) where people could come to see the ‘country’ of Oahu, mostly it was a place where people worked, went to church, went to school, and just lived. The Matsumoto General Store was a local Japanese owned place where residents could buy grocieries, toiletries, gas, and whatever else they might need.

In 1956, Momoru and Helen Matsumoto made a decision that would change the store forever. They bought a little hand cranked shave-ice maker from Japan. The Japanese had been shaving snow-fine ice to provide treats for nearly a thousand years. Momoru figured it would be a nice treat on hot days. Stanley, the son of Momoru and Helen, was five-years-old when it arrived. According to him it was the first shave ice machine in Hawai’i. The Matsumotos decided to create a different shave-ice experience than that of the Japanese.

For starters, they decided to take tropical Hawaiian flavors and mix them with sweet sugar cane syrup as well as going with the more traditional berry flavors. Soon there were pineapple, lilikoi, coconut, and mango shave ice syrups. Later they put ice cream on the bottom (which might be the most genius decision ever made in regards to shave ice). The ice cream keeps the ice from melting as quickly and absorbs the syrups as the ice above is eaten. Later still they decided to bind the flavors with a ‘snow cap’ topping of sweetened condensed milk. Other innovations included the addition of sweet azuki beans, mochi, and fresh fruit. The classic Matsumoto Shave Ice is vanilla ice cream, ice, three flavors, and the snow cap. Pick your favorite flavors or just go for the rainbow – strawberry, banana, pineapple.

Little Stanley grew up and took over the operation in 1976. At the time the North Shore was booming with surfers, tourists, and development. Matsumotos moved out of the grocery business and became almost 100% shave ice. It continued this way until the early 2000s when the building was remodeled and they brought back t-shirts, souvenirs, and country store items.

The Matsumoto Shave Ice is famous all over the world. When you get there, the line will probably be long – but don’t worry – Stanley has streamlined the process and local teens will make your shave ice with expert precision in a very short time. While you are standing in line, don’t be surprised if Stanley (usually wearing a t-shirt with a cartoon version of himself on it) comes over and starts talking story with you. He’s seen his family store and the entire North Shore change over time – but the shave ice – it’s still as good as it ever was. Maybe even better. Definitely ono.

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